Jennifer Lopez has always incorporated her sense of style into every aspect of her life. She has always had a great respect for fashion icons and their impact on society. She works to fulfill her vision of creating a brand that incorporates her total sense of style. Jennifer Lopez is in the fashion business to create a brand that will have an effect on the women’s market place.” The JLO lifestyle brand currently includes girls, swimwear, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, watches, footwear and three fragrances (Glow by JLO, Still Jennifer Lopez, and Miami Glow). Jennifer Lopez and Andy Hilfiger recently launched their contemporary brand Sweetface, for Fall 2005. Log onto sweetface.com for a complete look at the Fall collection.

JLO product has recently been featured in People Magazine, Us Weekly, In Touch, Star, Life & Style, New York Post, New York Daily News, Glamour, Sports Illustrated Swimsuit Issue, Elle Girl, InStyle, Cosmopolitan, Latina, Allure, Teen Vogue, Lucky, Elle, CosmoGIRL!, Teen People, etc…

Pay close attention to see what JLO by Jennifer Lopez has in store for the future.